Every booking carries risk you can't see
Passenger names, passport validity, visa rules, booking terms — one missed step can mean a refused traveller and liability for you. Sampling can't confirm every call got it right.
Travel
Every booking conversation, fully understood.
Most travel operations review one or two calls per agent per month. SystemsX analyses 100% of your booking and service conversations — every agent, every brand, every channel, automatically.
Tour operators
Cruise lines
Travel agency networks
Online travel agencies
Airlines
Hotels & hospitality groups
Holiday parks
Travel insurance
No two agents represent the brand the same way
Senior and junior agents across teams, franchises and homeworkers handle the same call very differently. Without seeing every interaction, you can't know how the brand really sounds.
New starters take months to sound like your best
Turnover is constant, and the real cost is the months before competence. When product and policy detail is scattered, new starters guess — and guesses become wrong answers.
Peak season pressure breaks manual QA first
School holidays, weather and strikes spike volume just as temporary staff hit the phones. The riskiest calls are the ones least likely to ever be reviewed.
Revenue leaks out of conversations unnoticed
A booking call may be open to an upgrade, extras or the next trip. An agent racing to close, or unsure of the range, misses the moment without ever knowing.
Amendments, cancellations and complaints are where it goes wrong
Amendments, cancellations and complaints are complex and policy-sensitive. Handled inconsistently, they create financial exposure, regulatory breach and customers who leave loudly.
How SystemsX helps
Specific answers to problems every travel operator recognises.
Four products that work on their own and feed each other — measure every conversation, understand every customer, give every agent the same trusted answer, and act at scale.
Consistent scoring on every interaction, configured to your operation.
Sense scores every call, chat and email automatically against your criteria — QA, Compliance, Empathy and Behaviour in one CXS. Scorecards are built around your business, because a cruise line is nothing like a homeworker network.
- Passenger details and booking obligations checked on every call
- Scorecards configured per operator, not a generic template
- Coaching grounded in evidence, not anecdote
- Automated summaries and transcripts for every agent
Capture motivations, concerns and intent that never make it into the CRM.
Customers signal preferences, motivations and commercial intent that rarely reach the CRM. Intelligence captures and structures it, building a richer picture of each traveller and feeding it into the platforms you already use.
- Preferences and motivations captured automatically from conversations
- Profiles that grow richer with every interaction
- Structured insight pushed into your existing CRM
Update a policy once; every agent, brand and channel has it immediately.
Product detail, booking conditions, visa rules and supplier terms stop living in scattered documents and people's heads. Knowledge organises approved content, surfaces live booking-system data in context, and powers your AI Agents too.
- Main, Storage and External libraries under your governance
- Brand-specific content for consortia and multi-brand networks
- Live booking-system and CRM data surfaced in context
- One update, instantly current for every agent
Automated conversations held to exactly the same QA as your people.
AI Agents handle the routine enquiries, booking-status requests and qualification eating your team's time. Each is configured for your business, and every conversation is scored by Sense exactly like a human one.
- Routine enquiries and booking-status requests handled end-to-end
- Personality, Briefing, Flow and Guardrails configured per campaign
- Every AI conversation scored by Sense like a human one
- Absorbs seasonal spikes without temporary hiring
Proven in travel
See Customer Stories
"Sense AI not only shows us what's happening in calls but also why. It has transformed the way we coach, benchmark, and make decisions."
Alex Dixon
Business Solutions Director, World Travel Holdings
Frequently asked questions
Have more questions?
Tell us about your operation — brands, channels, volumes — and we'll show you how the platform is configured for businesses like yours.
Travel businesses operate under consumer-protection and selling obligations that vary by market — ATOL and ABTA frameworks in the UK, equivalent regimes elsewhere. Those obligations are yours, and SystemsX is built to help you evidence them: Sense compliance scoring is configured to your specific requirements — confirming passenger details, stating booking terms, communicating visa and health information — and checks them on every interaction rather than a sample, so you can demonstrate how your obligations are actually being met at scale.
Your data stays in a private system under your governance — it is not fed into a public consumer LLM. SystemsX is AI-agnostic, so underlying models can change while your data, configuration and scoring history remain yours. Access, retention and scoring rules are configured per business.
Yes. Knowledge and Intelligence connect to travel-specific platforms including Inspiretec and T-Profile, and to widely used CRMs including HubSpot, Zoho and Pipedrive, among others. Live booking data surfaces in context alongside approved knowledge, so agents aren't switching between systems.
There is no generic scorecard. Every deployment is configured to the business: your Metrics, Compliance rules, Tags, Categories, Behaviour definitions and Flags. A cruise line's quality criteria, compliance requirements and interaction patterns are fundamentally different from a franchise agency network's, and the platform is set up to reflect exactly that.
Yes. Larger operators — cruise lines, tour operators, international booking platforms — handle customers across multiple languages and nationalities, and interactions are analysed and scored consistently across them, giving you one quality picture across markets.
No. Each product is a complete standalone product — many travel clients start with Sense for quality and compliance coverage. They're more powerful connected (AI Agents answering from Knowledge, scored by Sense), but you adopt them at your own pace.
Travel
See what 100% visibility looks like on your booking calls.
A 30-minute walkthrough with a specialist, shaped around your operation and the conversations your teams actually have. No commitment, no pricing pressure.