Gareth Arnold
Founder & Head of Operations
Leads client delivery and operational transformation, drawing on 30 years in service and technology industries.
About SystemsX
The company behind the connected AI ecosystem.
We believe AI should understand and act, not just respond. Founded in Cardiff in 2023, SystemsX builds four connected products: Sense, Intelligence, Knowledge and AI Agents. That turn customer conversations into measurement, understanding and action.
Built in Cardiff. Working internationally.
2023
Founded in Cardiff, Wales, and operating internationally through SystemsX USA Inc. Proudly headquartered in Wales, built for contact centres everywhere.
4
Connected products: Sense, Intelligence, Knowledge and AI Agents. Each one complete on its own; together, one system that measures, understands, knows and acts.
Built inside real contact centres, not around them.
Gareth Arnold and Liam Denston founded SystemsX in 2023. Operations and engineering in one room, sick of teams sampling a call or two a month and calling it quality. Sense was their answer, then a whole platform.
- Founded 2023 by Gareth Arnold and Liam Denston
- Designed and proven in travel and customer-experience environments
- Built on a simple belief: AI should understand and act, not just respond
Gareth Arnold & Liam Denston
Founders, SystemsX
Human-first. Outcome-driven. Connected.
AI here removes the listening, downloading and scoring drudgery, so your people coach, sell and serve. Every product flexes to how you work, and it runs on your data in your system, never tied to one vendor.
- Human-first - AI removes drudgery so people can coach, sell and serve
- Outcome-driven - every feature answers to a measurable result
- Connected - four products that feed each other, one loop
- Configurable - metrics, compliance, knowledge and behaviour defined per business
- Private AI, AI-agnostic - your data in your system, never tied to one vendor
Our story
From one product to a connected platform.
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2023
Founded in Cardiff
Gareth Arnold and Liam Denston start SystemsX in Cardiff, Wales, with one conviction: sampling one or two calls a month isn't quality assurance, it's a blind spot. Work begins on Sense, built to analyse 100% of interactions.
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Proving Sense
In production with major travel brands
Sense goes live inside real contact centres at Hays Travel and World Travel Holdings, built collaboratively, side by side with the teams using it. The results: 55% of supervisor hours saved per week, 85% improvement in quality call scores, and every agent coached, not just the sampled few.
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Growing the ecosystem
One product becomes four
Understanding interactions raised the obvious next questions: what do we know about each customer, what should every team answer, and who acts on it? Intelligence, Knowledge and AI Agents join Sense, and SystemsX USA Inc takes the platform international.
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Today
The connected platform
Four products, one loop: Sense measures, Intelligence understands, Knowledge answers, AI Agents act, and every AI agent call is scored by Sense exactly like a human one. Smart alone; powerful together.
The team
The people behind the platform
Operations, engineering, AI research, commercial and customer success, a hands-on team that builds with its clients, not just for them.
Liam Denston
Founder & Head of Development
Architects the SystemsX technology ecosystem, combining software engineering, AI and data integration expertise.
Simon Powell
Chairman
Technology entrepreneur and visionary, guiding strategy and innovation across the SystemsX group.
Humphrey Sheil
Head of R&D (PhD in AI/ML)
PhD in Machine Learning and enterprise architecture specialist, leading AI model design and applied research.
Danny Waine
Business Development Manager
Focuses on partnerships, client engagement and expansion across multiple service sectors.
Lauren Keen
Business Development Manager
Drives client success and relationship growth, ensuring every partnership delivers long-term value.
Sense
AI scoring, compliance and coaching across 100% of your customer interactions. The interaction analysis and performance layer, and where the loop begins and closes. Explore Sense → /sense
QA
Compliance
Coaching
Intelligence
Structured, lasting customer profiles built from what customers actually tell you. The customer understanding layer. Explore Intelligence → /intelligence
Profiles
Preferences
Context
Knowledge
A private, governed knowledge base that gives every team the same trusted answer. The business brain. Explore Knowledge → /knowledge
Answers
Governance
Private AI
AI Agents
Configurable, goal-driven AI agents that handle conversations and deliver outcomes. The action layer, scored by Sense like any team member. Explore AI Agents → /ai-agents
Conversations
Outcomes
Channels
Working with us
See Customer Stories
"Now SystemsX does all of that for us as well."
Sukie Rapal
Head of Digital Sales, Hays Travel
Work with us
See what we've built, on your calls, not a slide deck.
A 30-minute walkthrough with a specialist, shaped around your sector and use case. No commitment, no pricing pressure, or talk to us about partnerships, careers or anything else.